Our Story

Originally designed for the Design Museum, noook was invented as a way of introducing kids to ways in which designers think. Trial and error, learning by doing, discovery, exploration and experimentation. Basically being creative and making things.


What we came up with was noook - and what makes noook so special at fostering this special type of creative play - is the clever way in which this one simple piece of paperboard fits together.  


Inspired by kids' cardboard dens, and the idea that kids learn best by doing, noook was designed to fit together in as many different ways as possible in order to kindle kids' innate creativity. And, at the same time, noook is great at building big, allowing kids to imagine, make, and shape their own space.


This is what makes noook a really simple toy that does a lot.



Design Museum 

Designer in Residence 2015

Design Council 

One to Watch

Design Week Rising Star - Shortlisted

Central Research Laboratory 


bubble London 

Rising Star

As Seen On...


Torsten Sherwood

Designer and Founder

Lily Dog Legs

General dogsbody​

Dennis Sherwood


Ben Callicott


Want to know more?

If you want to know more about noook, why not get in touch with us by clicking here... or if you want to get early bird discounts and know when noook will be released, why not join our email list and follow us on social media? Just click and join below.

noook is coooming sooon

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© 2018 noook ltd