noook toys - architect made for creative play

Designed by celebrated architect and award-winning designer Torsten Sherwood while he was Designer-in-Residence at London's Design Museum, noook® was created to introduce kids to the ways in which designers think whilst also enabling the benefits of active play. Stimulating imagination, experimentation and trial & error; learning by doing, discovery, and exploration are all part of the fun.

Being creative and making things.

What makes noook great for kids of all ages is the easy way in which the specially designed, durable hardboard fits together. It's easy to get the hang of, easy for small hands and safe for any child to play with. There are no sharp edges, no need for scissors or glue, and better still because it relies only on imagination, it can be used again and again without getting dull.

Inspired by kids' cardboard dens, and the idea that we all learn best by doing, noook® is designed to fit together in as many different ways as possible. And the result: kindling kids' innate creativity. The benefits don't end there; with noook®, kids can build big, allowing everyone to imagine, make, and shape their own space.

This is what makes noook® a really simple toy that does a lot.

Get creative. Build big.